This is one of the unicorns; I got it at MSRP.
I actually had one lined up at $25k ADM that was built on 6/11, but sat for 2 months in Detroit before finally being shipped. I had a deposit on it and was going to take it, as it was the best price I was able to find all along besides the one that I had ordered. I knew that my MSRP dealer had 2 allocations and I was #3 on the list, I figured I was going to get called on as #1 for 2024 MY. However, my dealer called me 2 days before the other one finally shipped saying they got a 3rd allocation, so I bailed on the ADM.
I am very happy it worked out for me, saved a f ton of money for accessories. I do know for a fact that someone else came in and paid more than I was going to, I think $35k, and took it the day it arrived.
I don’t have the window sticker for mine yet, it’s not yet available on the Ford site, but you think it will have the heated wheel? I hope it does. I’ll post when I have the sticker.