Must be the salesperson (or salespeople?) you've dealt with. I've bought over a dozen cars from Tindol in the past ~5 years or so (4 now from the Ford side), and I've never once felt them try to push me into anything else. I can definitely see that, though - just looking at the 'salesman of the month' plaque on the wall shows a complete dominance by one salesperson for the past 5+ years there, so there's probably a lot of pressure to keep up!
My salesperson over there is Nate Hanley. He will definitely talk your ear off, but he's a genuinely nice guy, and eager to please.
Anyway - thankfully, we have a lot of options around here with Ford dealers! Some of them pretty good, some not so much!