Gene Messer Ford Amarillo. It's where I bought my 2013 Boss 302 (stolen 3 weeks in and totaled by the thief, RIP), my mom's 2014 Escape and 2015 F150 Lariat. Got a "loyalty" discount of $2000 off the $10k markup. Wouldn't budge at all and told them they were full of dog shit. Drove 300 miles west and bought my 801A 2017 SCREW Raptor for $1500 over MSRP with a "free" Tonneau cover. I'll take that since I needed one anyways.