More light is going to equal more distance, given similar optics... so it's likely just a photo illusion, because it's so damn washed out in the lower pic due to the brightness.
My bar will easily project what seems like 1/4-mile or more in front of me... 80-MPH at night is no issue off road, you NEVER feel like you'll outrun the light.
This video was taken off my truck's GoPro (speed up to 80mph in the video):
Ford Raptor Night Run (Land Rush 1000) - YouTube
Although the light bar was shaky, you still get the idea... it even washes out the GoPro's automatic exposure. The mount was coming loose, luckily I noticed at the next stop!