The US market has always and always will favor Japanese import values over domestic. Always
so... hold on. are you really thinking that ’17 Taco or Tundra is going to be holding on to its resale or trade in value better than an F150 or a Rap?
Because I don’t see a lot of the imports on work sites, oil fields or in fleets. Maybe you have a different observation ?
There was a lot higher production per year of the ’17-’20 Raptor than there were Jen Juan trucks, which have been on the road longer, and of course wearing, getting taken out by cell phone yakkers, etc. So getting a Jen Juan is necessarily more challenging than getting a Jen Too.
The market is just correcting. The Jen Juan owners were, I think rightly pointing out that the Jen Too was overpriced to begin with and the Jen Tres? Yeah, that’s a bit spendy too. So there’s going to be a bigger drop off in Jen Too values over the first few years as used consumers don’t want to pay the stiff ~70k for a loaded Jen Too new, because realistically it was about 10k over priced to begin with. And we still paid it. Hell, some of us were on here flexing about how much over MSRP we paid for our ’17’s and ’18’s ...
The Jen Tres is going to also show a pretty steep drop in the first few years once the correction settles in because again, it’s not 90k worth of truck.
But all of this will be fine because other trucks out there won’t be fairing any better.