Yeah the resale value is 100% VIN and the 37PP is in the VIN so thats a good point and we'll see how the 37/35 packages pan out ultimately. I just wish the 37PP package had some actually performance upgrades such as gears, same travel numbers as 35 models, dare I say an extra 50HP. Some upgrades are fairly easy on these gen 3s, things like gears would be a major expense. Gears may not be actually needed, but at least its a deeper upgrade. The wrangler Rubicons are the more than skin deep changes I'm talking about. The rubicon is quite a bit more expensive than a sport or whatever but you get lockers, gears, sway bar disconnects, tires, more flex, lift, beefier axles and diffs, etc... Not that Im saying I want a front locker on the raptor, but you get the idea. Getting a 37pp for MSRP a year ago would have been an amazing deal.
I think what gets people fired up is, at full tuck 37s ,KO2s at least, don't rub and they do fit in the stock 35 spare tire area. That being said, If i wanted a bigger MT 37 or 38s and also wanted to put a slightly bigger tire in the spare tire location under the truck it would likely fit more easily on a 37 than a 35 truck.