The Aztec was quirky, this thing isn't quirky to me, it's arrogant. It's like it was designed by people who have idea why people buy trucks, to be bought by people who have never owned a truck before. I get that it's got the specs and will get the job done, I just don't see people trading in their F-150s for this. This is not going to be for people who want/need a truck and want to be more climate sensitive. This is going to be bought by a-holes who want to ldraw attention to themselves. A coworker of mine said he pictures rappers buying these up, particularly since they are 'bullet proof'
I think the Rivian has a little bit of the arrogance to it too, but not anywhere to this extreme. It's trying to give off a more fun and functional image than a "check me out" image. I think the Tesla vehicles did themselves a favor by not trying to stand out too much from every other vehicle on the road. That was working. It seems stupid to make a truck that doesn't look like a truck.
That said though, I do want to know more about the ATV.