FWIW I was looking at lining the entire passenger floor, trunk-floor, trunk-sides (bare sheetmetal fenders sitting right there) trunk-divider, wheel wells, front fenders (sort of the wheel wells), inside of doors, and the firewall where possible. At least on a convertible the roof was not an option.
A 52 year old car with about 2.5x the horsepower it originally had, and full poly suspension with stiffer springs and shocks plus a 3" exhaust with long tubes, and stiffer/wider tires makes a lot of noise. I still do not have a stereo in it because, well, one cannot hold a conversation in that car at speed to begin with. I'm not sure the 100+ pounds of Dynamat would have made as much difference to ambient sound as it would to my 1/4 miles times ;-)
But that is a different paradigm from what is being discussed, no intention of hijacking.