I hate to break this to you, but Ford is trying to make money out of you. All companies are. Ford does some things I hate. All companies do. It's all about the money.
Yah, but the difference is, Ford, GM, and FCA push innovation into their trucks. The f150, ram1500 and silverado/GMC is their cash cows. Theres a reason ford doesn't make sedans anymore.
They make their money from their trucks, and they invest into the their trucks to earn that profit.
When toyota makes a truck, its them trying to get some of that north american truck profit, without really putting in the same amount of effort the big USA big 3 make. They are just posers. toyota trucks are the perfect example of "just mail it in" kind of a product.