http://blog.truecar.com/2011/08/26/regional-advertising-new-cars-what-you-should-expect-to-pay/
Interesting post about the advertising line item on dealer invoice. It seems like a hotly debated topic here and this is what I've observed ( and what I paid for mine ):
Destination & Delivery: Non-Negotiable
Advertising: Line Item on the invoice print out is non-negotiable. Additional dealer added line items on the contract are.
Fuel: Negotiable depending on truck price. If you are already at invoice it appears to be tough.
The closer you are to MSRP or if you are over it the more room you have to negotiate where you are paying. For instance, maybe there's no fuel and free oil changes for two years but you are paying $500 over invoice instead.
I paid the three charges above but no doc or admin fees. Again, this is based solely on my experience.
What experience has everybody else had?