I attached Jeep grab handles to the ratchet strap tire tiedowns for my spares. ( tailgate is long gone. if anyone wants to buy a magnetic tailgate from a 2018 with a step PM me. It doesnt fit on my truck anymore.)
You can see the loops on the rachet straps here:
The first time the guys at the shop saw it, they were all confused as to what the handle was for.
It only took one time of them having to step onto the bumper to get in the bed and suddenly " best idea evar!". I call it the fat guy handle, but when you have to climb in and out of the bed to get tools 30 times in a day while on the trail, that handle helps make hanging out drinking beers at the hotel a fun, social experience instead of a medicinal one.