melvimbe
FRF Addict
The market in California has always been different than the rest of the country. Ford has several of the largest volume dealers in the US located in Southern California. Galpin, Sunrise, Ken Grody, South Bay all sell more units than most states dealers combined. When I was looking for a Raptor early in 2020 Sunrise Ford didn't just have a few Raptors on the lot like most dealers, they had over 50. The huge volume dealers grab every Raptor that comes off the line that they can. Ford Performance vehicles sell like hot cakes in California and the vast majority of buys don't wish to invest the time, money or energy in tracking down a vehicle out of state when they are staring at the one they want on the dealers lot. Last March/April most dealer in SoCal were somewhere in between MSRP and 5K over. Ford's not going to step on its most lucrative market.
In the absence of other information, a high supply should result in more competitive/lower pricing. That's not what we're seeing with these mega dealers with 50 Raptors in stock though correct? That would mean that the high price is due to higher demand, which might be the case, or because the higher cost of living means higher wages, means the MSRP of a Raptor is a lower percentage of income, on average, in Cali than for other places. I mean, if you're paying $750k on a house, you're less concern about an extra $5-10k on you vehicle purchase.