Maybe they don't need to motivate people to upgrade. For every customer that upgrades, a used gen 2 hits the market. Direct competition. Their model might just be to keep selling new ones as the old ones age out. Which probably describes their market model for the F150. Raptors are no longer scarce, and there was no two-year break to build demand, so it feels like a mild upgrade to an existing model. The things that interest me in upgrading once the dust has settled are the new rear suspension and 37s. For me, Raptor is all about the suspension.
True and another way of looking at it. But Gen 2’s will be around, for a long while. Yea the suspension upgrade is the most major improvement for the Gen 3. 37’s from the factory is pretty big too. But as stated the current 3.5TT is a great performer and is still very well suited for this truck. Ford may just leave the Raptor R for high HP group.