If you believe some people here, SVT's were built in clean rooms by a bunch of guys with pocket protectors using jeweler tools.
Ford Performance are built in a horse barn, by guys that may or may not be wearing shoes, with a hammer and some vice grips. Oh, and only on Fridays after 5pm.
Sounds like it was just a branding update.
you have to throw the word "bespoke" in there and talk about "limited production, numbered, etc." as well