@FordTechOne Do automakers employ people to work social media and lurk on forums today? I think they can surely learn a lot and more than just doing random 200 people surveys at an event.
I've seen them on Social Media from various brands; they all seem to share the same response of "please call 1-800...and open a case". As for forums, I haven't seen that in quite some time myself. I agree that there is a ton of great feedback on here, but it's also important to remember that most people on a forum like this are detail oriented enthusiasts. Great for gathering data on niche vehicles like the Raptor, but probably not the most accurate representation of the average pickup truck customer.