there was only a hint at ADM, but there were clear overtones to not sell priority spots for the L or other related shenanigans. Nothing about the Raptor mind you.
but... If you start piling on Ford’s social media pages about stupid adm pricing for Raptors from certain stealerships and maybe they should get Raptors in the future, maybe it might help.
The problem is, let’s say you have a high volume stealer who sells routinely starting at 30k ADM. Then let’s say Ford decides, enough is enough and these clowns are hurting the brand.
Bad Stealer. No Raptor for you.
Now Bad stealer calls local stealers and buys their Raptors at MSRP and continues selling them at 30k over. Won’t happen? It did in 2017-2018.
There are multiple issues here to unpack.
1) Ford is totally f*cking up the delivery. Raptor, Bronco, Lighting, Mach-E
2) Short supply makes greedy stealerships even more greedy.
3) some of the stealerships are doing surprise ADM at time of delivery.
4) some of the stealerships are charging premiums to get first in line.
Ford sees some of this as hurting the brand, and they’re right. Buuuuuuuuut if I’m honest, I’m more pissed at Ford for marrying the tailgate step to the super expensive, really fragile and expensive to repair twin panel moonroof, that really has no place on a serious off road vehicle, than I am a greedy stealership.