First Look: Chevrolet Colorado Rally Concept

[Aaron]

The truck looks fugly, but I have to say, I like what they did with the integrated cage (look at the A pillar on the interior shot) and the harnesses. I'd love to have that in a Raptor...but sadly it's just bump up the price even more.

Edit: Now that I think of it...even though we hate this truck for the most part. It's good for other companies to be getting involved with launching pre-runner style trucks. Competition is a good thing.

 

[Madcowranch]

Manufacturers love to do this...dream up a "brand identity" and then deploy it across the board. This has worked well for the Germans and poorly for the Americans and Japanese.

I hadn't thought about it Droid but you're right. Germans have seemed to figure it out while brands like Acura have driven even their loyal customer base away with their polarizing front ends.