good point you probably lose more on a 19 just driving it off the lot. I heard the hold back is about $1500. so in theory if you got it a 7% under MSRP less the holdback the dealer makes nothing ?
Yes.
For example my 802a msrp was right about 72,500. Invoice was close to 67500, holdback was just over 2100. I paid invoice less holdback +200. Or close to 65600. This isnt exact as I dont remember the exact dollars, but is very close, might be off $150.
Point is they made $200 of hold back, $199 doc fee, and a $300 flat from bofa for the finance contract as I was preapproved online with bofa before I came in, so my rate was all ready locked in by the preapproval I'd obtained so they couldn't manipulate it.
Skinny deal, but they got rid of a 2019 that had not gotten to their lot yet with 2020s due to be ordered within two months of my purchase.
7% off msrp - hold back would yield you true dealer cost as stated in an earlier thread. Depends a bit on the series 802a 801a, etc, but it gets you very close and it was true on my 802a.
They also get my service business and have gotten two referrals for sales, so they gained this by making the skinny deal also and I've since bought a tonneau cover and spray in liner from them.
Sometimes you have to remind a dealer that their profit only starts with the sale of the vehicle. Much more $ in accessories and service.
