This is a response to customer outcry at ADM ; the 1k to 30k dollar markup over MSRP some stealerships have been tacking on to these trucks.
If you have to have the truck R.F.N. then MSRP is your target. God love you if you better it, but MSRP is about where everyone can expect to get for about the first MY of the new gen truck.
if you’re searching in a large or populous urban area and immediate suburbs, you can expect to see games like this or about a +2k to +15k ADM depending on stealership size, proximity to city, etc.
2017 taught us that just because they say they will sell at MSRP, doesn’t mean when you get there to do the papers it ends up at the numbers you expect.
Ford will continue to make Raptors in volume, so you just have to be patient. As I’m not actively in the market right now, I may test the waters with $3k under MSRP just for the grins.
Don’t spend foolishly. The Raptor will hold its value, but not the ADM. If your truck is totaled miles after driving off the lot, all that ADM money, ext. warranty money, finance tack ons, all gets flushed down the toilet.
Negotiate fearlessly. There’s this thing called the internet. Use it to find the right truck at the right stealership.
Don’t waste time “negotiating” how much over MSRP you’re paying, leave. find a stealership who’s serious about selling.
Don’t begrudge the stealership their profit either. You can’t reasonably expect 7k under MSRP on a new MY Rap. if the deal is close to what you’re aiming for, sweating a grand or less is wasting your time, and your time is money. It’s ok to negotiate tough, but don’t be too hard headed.
NO extras. Be up front; you aren’t paying for and do not want the truck altered from stock. Some stealerships will tack on tint, bed liner, rust protection, etc... Make it clear up front.
Stealership will cut you paperwork with your down payment. That’s “in writing” and about as close to a firm agreement on a deal as you can make. Nothing is 100% until the papers are signed and keys in hand, but it’s good to get rolling.
I negotiated my entire 2017 deal in late 2016 via SMS text, including the trade in by sending pictures with my phone. I did call in the downpayment, which netted me a pdf of the deal, and a mailed copy afterwards. Then I waited. My stealership was up front, no gimmicks, no back and forth, just deal or don’t. just how I like it.