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There are not "tens of thousands" of discounts on non-Raptors. Most non-Raptor $60K-$75K F150s can be had for $10K to $11K off sticker price. I agree there is nobody buying a Raptor $10K under sticker (now), but keeping rolling out 25,000+ Raptors a year with no real improvements and you will see 10K discounts on Raptors. Nobody pays sticker or above anymore for a Gen 2 Raptor unless they have trouble negotiating vehicles prices with car dealers or have money to burn and simply don't care. The "out the door" prices are just going to keep dropping.
FWIW, Ford has no skin the the game when it comes to selling Raptors over or under sticker. The sell all trucks at invoice price to the dealers. The dealers make all the markup / profit after that. If they stop selling for big profits, the dealers stop ordering them.
Gen 2 Raptors are just not that unique anymore. I see Gen 2 Raptors at least 4 or 5 times a day. The guys who wanted a Gen 2 bought em. Plenty of guys want a new Raptor, but do not want a V6. The pool of buyers for more Gen 2s is only so deep. Raptors are not real good at "truck" things compared to normal F150s. It's a damn hard vehicle to justify owning when you consider the cost and the limitations it poses when it comes to payload.
Fleet sales will most likely dominate numbers. Even though these are probably sold for smaller profits.
Raptor sales are still very small in comparison. But I’m sure they do well on each truck.
There are EcoBoost I3s, I4s, and V6s. What part of EcoBoost says "not a V8"?
At some point, they have to add boost to a V8 to keep up. The HP wars are raging and a 3.5L V6 is not going to carry Ford to victory. Electric trucks are not going to take over like some people think.
I don’t know about the electric trucks taking over, whether they will or won’t, but they aren’t something that I’m interested in at the moment. I do know that California is trying to go all electric vehicles by 2040 and that means something to all dealerships who want to sell here. Not saying I agree with it, but what California decrees usually ends up affecting what happens in a lot of other places in the United States, especially when concerning a business trying to capture market there.
correction: fleet sales for trucks are smaller for ford
2019 fleet sales 1,243,136
2019 dealer sales 1,285,859
the raptor also serves as a great marketing tool to sell those fleet vehicles. same reason disney doesnt care if the parks lose money- they still serve as a great marketing tool for their movies
i cant watch tv for 5 minutes without some idiotic "$15k in factory cash off all 2019 f150s" commercial. if its factory cash or discount i have to guess that ford is paying those out. so selling at msrp or at least invoice does matter to ford
considering so many guys want a v8 for some louder noise
Maybe I should have said fleet/work truck sales including dealers. Meaning they sell many more times the plane Janes then Raptors.
I see, respect and agree with what points you explained as well.
There is no replacement for displacement.
thanks late-1960s car advertisement but this is 2020
i do believe that ford may eventually shoehorn a large v8 into the raptor but only to appease the substantial demand for it and to blow the TRX out of the water. if they offer several options the v8 would easily jump past the $100,000 mark after dealer adds. you and everyone else begging for a v8 going to ante up with an order for a six-figure raptor?