Bronco Raptor

[melvimbe]

To go along with the Ford "rebranding" names, it seems that everyone overlooked Ford Lightning. Much like the Mach E, has nothing to do with the original vehicle that they stole the name from.

It was talked about extensively on here when the Lightning was first announced.

 

[Nex]

Must have missed it. Gen 1 Lightning is still on my must have list. Had a 2003 HD Screw.

 

[mprice1234]

Raptor was never a limited production vehicle. And SVT = Ford Performance.

The Ford Special Vehicle Team (SVT) was conceived in 1991, when Ford senior management recognized the corporate advantages of investigating niche vehicle market opportunities. The idea was to assemble talented driving enthusiasts at Ford and some of its key suppliers into a small, cross-functional group of engineers, product planners and marketing professionals with a common mission: create vehicles to satisfy the unique desires of the knowledgeable driving enthusiast.
Once the team was assembled, SVT was charged to develop and market factory high-performance "halo" vehicles that would add luster to the company's lineup – or "Polish the Ford Oval." To that end, the team focused on creating limited-production cars and trucks with balanced performance attributes – vehicles that stop as well as they accelerate, ride as well as they handle and, above all, are fun to drive.
The official launch of Ford SVT came during the 1992 Chicago Auto Show with the unveiling of the 1993 SVT Mustang Cobra and SVT F-150 Lightning. Both went on sale in February of '93. Since that time more than seven different SVT vehicles have been produced, including several versions of the Cobra (both coupe and convertible) and the Shelby GT500, the F-150 Lightning performance pickup and Raptor off-road versions, the SVT Contour sports sedan, plus both three- and five-door versions of the SVT Focus – as well as special SVT Mustang Cobra 'R' models in 1993, '95 and 2000, plus the Ford GT supercar in 2005-06.
The core values of Ford SVT were established as Performance, Substance, Exclusivity and Value. To the engineers at SVT, performance means increased power, supple yet confident road manners, and balance among engine, suspension and braking systems. Substance means driving character that is built in, not added on. SVT exclusivity comes from low-volume, limited-production products designed for enthusiast owners. And SVT has always been dedicated to value, delivering products that offer the highest level of performance and driving dynamics for the money. It remains as one of longest-running, most-successful high-performance vehicle programs in American automotive history.

In 2015, Ford Racing, alongside Ford Team RS and Special Vehicle Team, merged into a global entity named Ford Performance. So, SVT is unique to Gen 1's as it is no longer a single specialized group as it once was and why Gen 2 and 3's don't have the SVT designation.

 

[FordTechOne]

The Ford Special Vehicle Team (SVT) was conceived in 1991, when Ford senior management recognized the corporate advantages of investigating niche vehicle market opportunities. The idea was to assemble talented driving enthusiasts at Ford and some of its key suppliers into a small, cross-functional group of engineers, product planners and marketing professionals with a common mission: create vehicles to satisfy the unique desires of the knowledgeable driving enthusiast.
Once the team was assembled, SVT was charged to develop and market factory high-performance "halo" vehicles that would add luster to the company's lineup – or "Polish the Ford Oval." To that end, the team focused on creating limited-production cars and trucks with balanced performance attributes – vehicles that stop as well as they accelerate, ride as well as they handle and, above all, are fun to drive.
The official launch of Ford SVT came during the 1992 Chicago Auto Show with the unveiling of the 1993 SVT Mustang Cobra and SVT F-150 Lightning. Both went on sale in February of '93. Since that time more than seven different SVT vehicles have been produced, including several versions of the Cobra (both coupe and convertible) and the Shelby GT500, the F-150 Lightning performance pickup and Raptor off-road versions, the SVT Contour sports sedan, plus both three- and five-door versions of the SVT Focus – as well as special SVT Mustang Cobra 'R' models in 1993, '95 and 2000, plus the Ford GT supercar in 2005-06.
The core values of Ford SVT were established as Performance, Substance, Exclusivity and Value. To the engineers at SVT, performance means increased power, supple yet confident road manners, and balance among engine, suspension and braking systems. Substance means driving character that is built in, not added on. SVT exclusivity comes from low-volume, limited-production products designed for enthusiast owners. And SVT has always been dedicated to value, delivering products that offer the highest level of performance and driving dynamics for the money. It remains as one of longest-running, most-successful high-performance vehicle programs in American automotive history.

In 2015, Ford Racing, alongside Ford Team RS and Special Vehicle Team, merged into a global entity named Ford Performance. So, SVT is unique to Gen 1's as it is no longer a single specialized group as it once was and why Gen 2 and 3's don't have the SVT designation.

They're low volume because they're a niche product. The Raptor was never "limited production", meaning there were no allocations that filled up and prevented someone from ordering one. Gen 2 and 3 are the same. SVT became Ford Performance, it's a difference in branding. One is not somehow superior to the other; I own one of each.

 

[LuckyKnuckle36]

Except they’re using the sub brand on vehicles that are worthy of it. Models like the Malibu, Impala, Monte Carlo, and Silverado SS were essentially just appearance packages.

Very true, when you put the suspension, frame mods and wider stance, a Raptor worthy name...

 

[LuckyKnuckle36]

They're low volume because they're a niche product. The Raptor was never "limited production", meaning there were no allocations that filled up and prevented someone from ordering one. Gen 2 and 3 are the same. SVT became Ford Performance, it's a difference in branding. One is not somehow superior to the other; I own one of each.

Exactly. Harley did the same thing years ago. They had a "Screamin Eagle" version now called a CVO (custom vehicle operations) same thing just branding change.

 

[1BAD454SSv2]

Before SVT it was SVO special vehicle operations. I owned a 93 Lightning , still own a 2002 lightning , and 2010 Raptor.
picture of my 93 lightning with my 93 454ss. plus my 06 Ram SRT 10 .

 

[dspangler]

Glad to see that The Bronco Raptor has its own forum and not being added to this Ford Raptor Forum. I Personally was very disappointed to see when Ford made the decision to use the Raptor name on other vehicles. I'm a proud owner of a first generation 2010 SVT 6.2 Raptor!

I would agree with your point about how Ford is using the name "Raptor"... I think we all saw it coming with the "Mustang" electric escape. Ford is undeniably using popular names now as "brands". Raptor is now an 'offroad package' that they will move to other vehicles.... same with Mustang as a sporty version of whatever. Maybe the F150 5.0 will become an F150 mustang..... I kid, I kid.
I do believe that that SVT morphed into Ford Performance... I just think that there are subtle differences that still make SVT different enough from what Ford Performance is now.

 

[FordPerf Addict]

Im tempted by the Bronco Raptor, would love to see that section added into here. From the looks of it, it looks like a high speed offroader. Cant wait to see how it stacks up against the pickups!

 

[mprice1234]

Im tempted by the Bronco Raptor, would love to see that section added into here. From the looks of it, it looks like a high speed offroader. Cant wait to see how it stacks up against the pickups!

There is already one just below the Gen 1 forum section! Coming soon a Ford Fiesta section and maybe if enough request a Ford Pinto section .