When I was looking for a Gen 2 I was looking for white. I’ve always had white vehicles prior and liked them. Found a deal on a black Raptor, though, and I took it. I now prefer the black and would likely do black again if I were to buy a Gen 3.
That said, I park my truck in the garage and I only hand wash it to avoid swirl marks.
Here’s how I’d choose: if you’ll be parking in a garage and you plan to avoid automatic car washes, black all day. If you park outside and don’t want to spend the time or money to hand wash, do white. Or, if you don’t care about swirl marks, do black either way.