AZEngineer
Full Access Member
That's true, but an Ipad with apple's nav is a great on-road substitute if you don't have factory navigation in your truck to back up the lowrance once you get back on the street.
Lowrance should offer another approach. On a 5 series that sells for 1round $500 retail, they get maybe $300-350. I bet they net less than $100 per unit. Sell a fantastic app for the ipad that utilizes their mapping SW. Dual and others have great external GPS modules for less than $100. They could even sell one of those. I bet at $100 a copy for an app on iPad Lowrance would sell 10X of those compared to the dedicated unit.