Yeah, anything you can computerize can be made really cheap. Adding a new software feature is almost free. That's behind the move to big touch screens. Never mind that the customer experience suffers. And to be fair, when you're selling hundreds of thousands of bare-bones work trucks, price matters. And when interest rates rise, customers become more price sensitive, so price matters. And when you waste billions of dollars on woke bullshít EVs, your profit margin suffers and lowering the cost while raising the price helps make that up. Ford has to balance all that with the loss of sales from guys like me who were planning an upgrade in 2025 and are now thinking they'll keep their old truck for a while longer. Or the folks who jump ship. That loss of revenue is invisible and the bean counters can't quantify it, so it mostly gets ignored. And the other ships aren't in much better shape, so where you gonna go? I don't see a solution. Wokeness has put Ford in mortal jeopardy and Trump ain't going to fund more of it. It will be interesting to see if they can recover.Not to mention, the excessive amount of standard equipment electronic garbage.