The Rivian pickup has a front end that only a mother could love. It’s fugly as hell, I don’t see how it got the green light from focus groups. The “nostrils” need to go!
I think it’s only going to appeal to an affluent group of customers who need to have the latest and greatest. After the first year or so sales will start to dive as it’s too expensive for the masses. Tesla’s Cybertruck pricing is spot on and will outsell the Rivian by a Snake River longshot.
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It looks like something Prius owners would buy.