The problem is, I never pay MSRP for a run of the mill vehicle. Not many people do. The amount of money built into these cars these days aren't anything big. On a $60,000 fully loaded truck the Ford dealer might be making $6,000-$7000 with hold backs. That's at MSRP. Sell that at invoice and it's maybe $2000. When you get down to the Focus and Fiestas or the commercial vans there's even less. Have you seen the size of the dealerships these days? Have you seen all of the new rebuilds that have been done? All that stuff costs money. Dealers are in this to make money so if there are people out there willing to burn $10,000 to $20,000 ADM why wouldn't a dealer do it? Without dealers making money there is no one to sell cars. If there is no one to sell cars out Ford stock is worthless. Don't hate the player, hate the game. I hope that you're buying all your cars at MSRP and refusing to take any discounts since you're so worried about dealers adding markup. It wouldn't be right of you to demand they lower the price but refuse to do business if they add a markup.
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That's spot on... I'm pissed my dealer is asking 30k over, but I know why they are doing it and they would be stupid if they didn't ask over MSRP at this point. The only thing that ****** me off a little is they paid 10k over to other dealers out of state to get more allocations, and then are marking those up even more. Those tactics are like that annoying kid that sleeps in front of Toys R Us for the PS4 launch to buy 10 to put on ebay...
What also ****** me off is they are still playing standard dealer games, like calling me saying they want to negotiate and see what my trade in is worth, then when I come in, they say they are firm on the 30k markup...
A couple places out of state are doing stupid crap too, like telling me I need to make my offer in person for them to consider it...I understand the value of an offer in person, but if they are asking 20k over, and the best I will do is 3k over, all they are trying to do is to get me to waste my time and feel obligated to pay more....