So you're the guy he was doing remote tuning with/for! Congrats for sure, the right equipment (no matter the price level) and especially a good adjustment makes a HUGE difference.
I definitely owe a review/write-up for Noah and The Car Stereo Company, so that will be coming soon.
Personally I've installed Dynamat and others, including additional layers of things like closed cell foam with mass loaded vinyl on them and the Focal stuff is TOP friggen notch in my book. The simplicity of one application is a winner hands down. My diesel that I did myself is very quiet in the cab, very quiet. The Raptor feels quieter though when it comes to performance of the products comparatively. I wish I could have seen pics of the Raptor interior stripped and how Noah covered my truck but his potato phone sucked at the time and I think he pee'd on it. End result, SUPER pleased with Noah as well and the Focal deadening!
P.S. - Any bit of sound deadening will be noticeable and useful as far as I'm concerned...and once you've been in a vehicle that has had it, watch out!