smurfslayer
Be vewwy, vewwy quiet. We’re hunting sasquatch77
- Joined
- Dec 16, 2016
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I agree that warranty was a major driver here. But I disagree on the braptor.Being that the Ranger and Bronco are very new, I imagine the supply chain's teaming agreement, requirement contract, whatever was well in place with the suppliers by the time the F150 call was made. The new F150 Raptor refresh was probably a restart of some of the contracts and someone decided to save some $$$ on the steering wheels. I might not have it exactly right but I guarantee someone did a trade study on getting rid of that red marker and they saw a huge savings from the change. Im in a different industry but we do trade studies like that all the time. I suspect warranty claims but maybe I'm wrong.
Come refresh time on the Braptor, I bet that red marker is gone.
braptor & bronco is the vehicle ford wants to have, the F150 is the vehicle they need to have and want to hate. But they can’t, because that’s where Ford makes its money.
Just look at the available accessories from Ford - 2-3 pages for the F150 Rap, 20-30 pages for the bronco.