I am just starting to notice that same issue on my truck. 18' with 45K. Its only occurring when I am at 50+ and wheel is in the 2 o'clock position. I thought it might be the 37's messing with the steering. Didn't even think about the steering being electric. It feels like a worn spot on a linear slide. Almost like its binding. I'm planning on crawling under this weekend to see if there is anything obvious.
The Electronic Power Assisted Steering (EPAS) gear/rack strategy uses multiple inputs to determine assist levels, vehicle direction, and steering input (driver/terrain). One of the main inputs is the Anti-Lock Brake Module (ABS). The ABS measures the speed of each wheel, vehicle Yaw, Roll, Lat/Long acceleration, etc and sends that data to the Power Steering Control Module (PSCM), which is mounted to the EPAS gear. If your tires have even a 1/2" difference in circumference (not uncommon with larger tires) it will cause various brake and steering related issues.
I'd recommend using a tailor's measuring tape to measure tire circumference. Also note that the larger tires will throw off the wheel speed readings, which can contribute to a multitude of brake and steering issues.