From what I gather, this teaser is also meant to be a tribute to someone, I assume related to off road racing, that passed away. Starts off with 'main character' sleeping, having dreams/nightmares...oddly about what he seems to be about to do. The date, Feb 18th, is likely the anniversary of his death. The picture is of the 'main character' and this person. The picture is kept in a book, that looks like some sort of diary? Not sure. Anyway, on his early morning trip, he stops to pick up a rock. Later, he puts that rock on stack of rock. I believe this is meant to be a means of remembering the other man in the picture, the friend he lost. Teaser intentially cuts out the music while the guy is out of the truck, and paying tribute or what have you.
That's what I'm seeing anyway. It's not a bad little story line, but, seems very odd as a means of introducing the truck. I mean, the teaser should get us excited, but instead, it makes you almost feel guilty about selfishly looking at the truck with this guy is mourning the death of a friend? I'd like to find another interpretation of it, but can't think of any. Perhaps if you know the guy that passed, or someone like him, who would appreciate the Raptor, then has a positive effect?