Ruger
FRF Addict
Good advice here. My technique is to tell them that the deal is invoice less half of the dealer holdback. (Which means that you are splitting the holdback with them, they get half and still make a profit. It's a fair deal.) Firm, direct, no uncertain terms. If they balk, you walk. If you walk, have a card with your name and phone number on it in your shirt pocket. Give it to them and tell them to call you if they decide they're really in the automobile business. I paid $41,000 plus tax for my 2011 SCAB.