Not sure I agree with the 'understated' part. They made sure that you can easily tell the R is not a regular Raptor when viewed from pretty much any angle, and all over the interior.
Aside from the ugly sticker package, the only way an "R" really stands out are the small Code Orange "R's", the 1" hood bulge, and Black trim(as opposed to Dark Carbonized Silver). Unless you're close, it'll be hard to tell the difference in the exhaust tips or the Black "FORD" on the tailgate.