Ford COULD charge those crazy high prices for F150 Raptors, but they know that will bite then in the ass long term.
The F150 essentially IS The Ford Motor Company. They cannot screw up the pricing on the halo vehicle for their entire company.
Putting it at the price point of the home that most of their customers live in would be a major mistake. Normal people should be able to actually buy the halo truck, even if it's a major stretch- and not just watch videos of it online with d bag YouTubers abusing them for views. "Man I wish you guys could feel how this thing accelerates "... Yea it's nicer when I actually can own one instead of watching someone with 4 million dollars worth of cars tell me how cool it is.
The F150 essentially IS The Ford Motor Company. They cannot screw up the pricing on the halo vehicle for their entire company.
Putting it at the price point of the home that most of their customers live in would be a major mistake. Normal people should be able to actually buy the halo truck, even if it's a major stretch- and not just watch videos of it online with d bag YouTubers abusing them for views. "Man I wish you guys could feel how this thing accelerates "... Yea it's nicer when I actually can own one instead of watching someone with 4 million dollars worth of cars tell me how cool it is.
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