Many of the Same people who already have a raptor can easily afford another $30,40, hell even $50k more for a truck w/o breaking a sweat if it checks all the boxes.
have you seen the “what else is in your garage” section guy?
aside from current raptor owners, other perspective buyers would be the same kinda dudes who buy diesel trucks & dump $25k in mods on em immediately, & yet another demographic would be the same
Folks who buy X5Ms, Rolls Royce/Bentley SUVs, cayenne turbo, etc etc
I mean- can you BELIEVE that Mercedes actually put a twin turbo V8 in their utilitarian boxy SUV - you know, the “G-wagon”, but you wouldn’t believe it bro, there’s ACTUALLY people who buy em!!! There’s people out there that can afford $200k SUVs (sarcasm)
there’s plenty that can afford a $90-$110k near trophy truck