I have a pretty long personal history with Ford. Two Rangers, 4 F-150s, an Explorer, Edge and Escape. All purchased new. This year I bought my Raptor in January, and my wife's Escape in May. Yesterday, for the third time, I got a notice for special owner loyalty incentives 3-4 weeks AFTER I bought a new vehicle.
The last time I got one was after I bought my 2010 FX4. I contacted Ford and they said sorry, no cash after the sale. This time I am hoping for a different answer but I know the answer will not be in my favor.
What gives here? Why doesn't Ford have any type of loyalty program? Why do they insist on ******** over customers?
As I was reading your post, I could really feel your pain. I come from a very large family and over the course of the last twenty years, between work and personal use, we have spent well in excess of a million dollars on Ford Products. We have owned everything from Pintos to Super Duty Pick Up Trucks. Throw in four GT500 Mustangs and four Raptors, it doesn't take much to add up.
Having that said, every time I receive one of those "offers", certain vehicles are excluded. I have never seen an "offer" that allowed an SVT product, or any specialized Ford Vehicle included.
The other thing is that Ford could tell you by just calling the Customer Appreciation Line what you have coming to you and what it can be used on. Ford at one point had a credit card that would allow you to accumulate points that could be used toward the purchase of a new vehicle. I guess that was done away with because there was too much static as what vehicles those points could be used on.
Reading the different replies here and hearing about Dodge and GM and all of the incentives they are offering to potential buyers one would think if their product was really that outstanding what would be the rationale to make such lucrative offers? Looking at Auto Trader today, there are three, new Raptors Supercabs available in the country in Blue Flame. Three. If I was the head of Ford Customer Service, I would not worry about needing an offer or a rebate to generate a customer base.
I do see your point though. Where is the recognition of being a dedicated Ford customer? No, this isn't buying a three dollar cup of coffee everyday, or going to the same restaurant each week. These are expenses with a large, five digit price. In the ideal world, there would be someone out there keeping track or score, as to where the dedication is.
Ford monitors sites like this, they see the interest in the call volume and order volume. The whole concept of supply and demand dictates what they do as a company for us as the customer.