KC, You guys are a little late to the party as far as some of the LED light bars. As the folks like Rigid are finding out or will find out, the Chinese are bringing very similar products to the table at 1/4 of the cost. The reliability and higher quality arguments have a tough time holding water at this kind of pricing disparity when guys have to make choices on their mods.
Are you guys going to bring your products to market at a more reasonable price point than your competitors and adjust as the market changes?
As far as being late, KC has been dabbling with LED for 2 years now ultimately getting our ducks in a row. With 43 years of customer base, and the best dedicated fans, it has already shown over whelming promise for us in this sector of the lighting market. These are just the basics and the real innovation / future of LED is coming. Your going to see great products in 2014 like the new Gravity and Flex Series we just announced at SEMA. For instance everyone always ask about "Lumens" when talking about LED. Well we're using Cree XML2-T6 with about 2600 lumens, however at KC we've started testing based on LUX. Using reflector optics, we are able to now control the beam shape and brightness at various points of the beam. We're able to shape a beam that's so pencil that even if we were to have less "lumens" to a comparable sized light, we could be potentially brighter because we can better direct the available LED light now. Compared to industry competitors we are coming in at about 2 times the LUX @ 50FT distance with less watts. The key with the Gravity Core is that we combine LED, with reflector optic beam shaping capabilities, so we can provide customers with superior beam shape and light output!
Your right the price points of "get what you pay for products" are quite enticing, and make it easy to pull the trigger on ebay etc. At the end I can assure you that your only going to be let down by the performance and quality in the long run, wishing you had gone with KC, Rigid, etc. We at KC have been in business for 43 years producing quality products that we stand behind 100%. KC has well out lived the legit, no questions asked, 23 year warranty we offer. If you are the original purchaser and have an issue with one of our products, we are going to repair or replace it for free. It's awesome that many companies selling "get what you pay for products" have been in business for 6 months to a year, offering amazing life time warranties. I'm sure that is comforting extra when consider a purchase, but see if they actually stand behind it. I guess I should say, see if you can even get a hold of them WHEN you have an issue, it will happen.
We will offer a Good / Better / Best approach to this in general which should suit the needs for you to outfit a vehicle with GOOD quality product. KC has a brand new website being launched real soon, and you will be impressed with the information available to determine what is best for you and your needs. When considering what to buy, price is always factor in our minds. KC will give you the confidence to know your hard earned dollars spent were invested into quality products and a company that will be there for you tomorrow, next year, and hell another 43 years.