Not trying to pick your words apart....but for many items that we buy, there are many different brands for a given product, but there are often only a few "manufacturers". Take your typical riding lawn mower as an example. A handful of manufacturers make all the well-known riding lawn mowers brands. MTD makes Cub Cadet, Troy-Bilt, sometimes Craftsman, and several other store brands. Husqvarna also sometimes makes Craftsman among many others still. I am pretty sure John Deere makes their own stuff (while that may not necessarily make it better, it definitely makes it more expensive!).
Hand tools are much the same way. Granted these brands have their own specification for the products that they put their name on, but they contract out to mass manufacturers. It's much, much cheaper that way. One manufacturer could build multiple products for the same competing brands (and they of course have to sign iron clad non-disclosure agreements). If you see another product that looks like an existing brand's product, they probably didn't steal the design but instead licensed it from that brand. They'll often be required to make subtle changes to keep it from being completely confused with the competing brand. This helps drive down manufacturing costs for all parties involved due to the mass production of similar products, and gives the original designer an additional source of revenue for their product, and all without cheapening their brand's image for offering lower cost tools... AND now for the best part, this gives us, the consumer, a cheaper, albeit comparable quality product to buy.
Not saying that's the case with this Daytona Jack, I quite frankly haven't looked into its supposed Snap-On clone... But I definitely wouldn't beat up on it due to it's off-brand name. It's probably made by the very same people that make the high-end products that everyone else swears by.
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