CoderRaptor
Member
An alternative explanation is that Ford doesn't have it's collective shit together. Seems a bit more likely.![]()
Most corporations don't. That's why they restructure often. Product lines that were once successful but are no longer get absorbed into other departments. Those mangers either make the cut into the new department or get pushed out. With that said, every Raptor sale takes away from an F150 sale. The F150 guys were having to compete within their own division for sales. That's why there's now a tremor line. It's also why the regular F150 has been inching up in HP over the years. To close the gap on buyers looking for maximum HP.
Now....the Raptor which was once the darling (I suspect) seems to be losing power. You might think that losing the Raptor branding is no big deal on things like running boards and Key fobs. But trust me, it is huge deal behind the scenes. Somebody is either losing power or the department heads are being told to place nice with each other and share.
In corporations, those that make the money have all the clout. Those that lose ground are often in danger of losing their job. So competition within corporations are often fierce for that very reason alone.
Keep in mind...forecasting is usually done in terms of years for a production powerhouse like Ford. People always want Ford to fix issues right away when they're found, but usually it is complicated by contracts on the backend with suppliers. Take the sound systems, it doesn't matter who's name they are licensing, (Sony, B&O) There's only a small handful of factories that can meet Ford's demand. So it's the same sound system...just a different name and specifications. .
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