I have a dealer allocation available PA (pre-ordered by dealer, msrp)

Disclaimer: Links on this page pointing to Amazon, eBay and other sites may include affiliate code. If you click them and make a purchase, we may earn a small commission.

JerseyMike

Full Access Member
Joined
Jul 31, 2019
Posts
179
Reaction score
110
Location
Allentown, NJ
I had a 2019 800a and it was really nice (loved the cloth seats). traded it in and got a good portion of what I had paid after almost 2 years but the dealer did mention the lack of leather seats dinged it.

for the 2021 the 800a is an awesome setup and has more than the prior year 801a (in between 801a and 802a essentially).

I do wish it had forward sensors though
 

JerseyMike

Full Access Member
Joined
Jul 31, 2019
Posts
179
Reaction score
110
Location
Allentown, NJ
Hey, if anyone is interested one of the dealerships I called last month reached out to me saying they have a '21 in Lead-Foot Gray with the equipment group, tow package, torsen package, convince package, but it's only the 800A.. Anyways they are only asking sticker for $70,105. Send me a PM if you are interested and want the reps # - South East PA
I think you left out the forged bead-lock wheels....otherwise MSRP is 68k, that is a really nice truck
 

EMY92

Full Access Member
Joined
Jun 15, 2021
Posts
770
Reaction score
1,357
Location
Woodway, TX

sammy134

Full Access Member
Joined
Aug 11, 2021
Posts
132
Reaction score
139
Location
Canada
The 800A is much different on Gen3 then the 800A of Gen2.

I think the mis-information here is that, the raptor buyers were use to what the GEN 2 was, and didn't double check to learn the new differences of the gen3 800A.

I am a new GEN 3 buyer, and switching over from RAM. So, I had to do all the research and it's still fresh in my mind.

The 800A has like 90 to 95% of everything you would want. And I mean that!

I don't like how they made it a prerequisite to get the 801A high just to add the 37's. And they called it a "performance package". 37's should be separate from the recaro's, the 37 stickers that they are probably charging 1k for, and the carbon fiber.

I think the 37 package was hugely mis-handled and the 800A is just too good and makes the 801A kind of useless. They should just make 1 package - the 800A. Then, if you want extras, add the on separately. Decouple the 801 package, and make everything from it, a separate add-on.
 

ganooch

Full Access Member
Joined
Jun 1, 2021
Posts
923
Reaction score
2,084
Location
Dallas, TX
The 800A is much different on Gen3 then the 800A of Gen2.

I think the mis-information here is that, the raptor buyers were use to what the GEN 2 was, and didn't double check to learn the new differences of the gen3 800A.

I am a new GEN 3 buyer, and switching over from RAM. So, I had to do all the research and it's still fresh in my mind.

The 800A has like 90 to 95% of everything you would want. And I mean that!

I don't like how they made it a prerequisite to get the 801A high just to add the 37's. And they called it a "performance package". 37's should be separate from the recaro's, the 37 stickers that they are probably charging 1k for, and the carbon fiber.

I think the 37 package was hugely mis-handled and the 800A is just too good and makes the 801A kind of useless. They should just make 1 package - the 800A. Then, if you want extras, add the on separately. Decouple the 801 package, and make everything from it, a separate add-on.
I agree with what you are saying, but you are missing one key piece of information here. Ford doesn't want to you pick options a la carte. They want you to be forced to by options that you don't't want to get the options that you do want. That is how they increase the price from the base model so fast.

One day we will be buying direct from Ford with no dealer in between. We will be able to pick everything down to the color of the stitching in the seats. That day is not today. Today we have to deal with having pointless upgrades shoved down our throats and we pay for them, happily, just to get the one option that we really want.
 

GordoJay

FRF Addict
Joined
Feb 8, 2020
Posts
7,659
Reaction score
16,705
Location
Colorado
I agree with what you are saying, but you are missing one key piece of information here. Ford doesn't want to you pick options a la carte. They want you to be forced to by options that you don't't want to get the options that you do want. That is how they increase the price from the base model so fast.
Exactly. What's good for consumers, saving money, is bad for Ford. Packaging options together is the art of squeezing as much money as possible out of buyers before they balk.
 

melvimbe

FRF Addict
Joined
Jul 22, 2019
Posts
4,878
Reaction score
6,436
Location
Houston, TX
I agree with what you are saying, but you are missing one key piece of information here. Ford doesn't want to you pick options a la carte. They want you to be forced to by options that you don't't want to get the options that you do want. That is how they increase the price from the base model so fast.

Playing a little bit of devil's advocate, packages can actually save customers money over a la carte. For example, if everything in the 801A package had to be ordered a la carte, it would likely cost more than the package itself. The downside is that few would opt for all the features in the package, but most probably want enough of them so that they are still saving money. Other packages though, that's clearly not the case.

And of course, packages are going to lower costs and result in fewer mistakes during production, which can be a plus for customers indirectly. This should be less of a concern though as we have more automated production.

Ideally, I would want to see a la carte options overlapped with package deals for commonly grouped options to get the best of both worlds. Or some sort of model where options get cheaper (less profit margin for Ford) the more options you add.

One day we will be buying direct from Ford with no dealer in between. We will be able to pick everything down to the color of the stitching in the seats. That day is not today. Today we have to deal with having pointless upgrades shoved down our throats and we pay for them, happily, just to get the one option that we really want.

Besides the unnecessary cost to the consumer, I get the distinction that automakers do this sort of thing because they don't want customers picking option combinations they don't think reflects well on Ford. They don't want potential customers seeing a lot of base Raptors with just 37s and nothing else. They want customers seeing others with blue and thinking that's what they should pay extra for. Similarly, resale value matters to Ford. A high resale makes people want the truck more, and also helps justify higher new sale prices. So they don't want people picking unpopular combinations of options.
 
Top