I'm sure the price will go up but as long as they don't mark it up like some of these dealerships are on the 17MY then I'll be fine. My local dealer has some brass balls to try and sell this for almost 25k over sticker. https://www.mallofgeorgiaford.com/new/Ford/2017-Ford-F-150-27f5a37d0a0e0ae736262303985b4406.htm