I'm not one to pay ADMs, but I think it helps to keep in mind that the TRX can be optioned to mid-$90K range. That's not your "average" kind of pick up buyer for the most part. I agree $50K ADM is ridiculous, but honestly California dealers are getting that for G Wagons, so I'm not surprised some Ram dealers are trying to get extremely high ADMs on their rare specialty cars. As many have cautioned before, dealers with crazy ADMs will sit on those vehicles for months and months to the point where they aren't bringing any ADM, and then the dealership loses out on any mark up. That is their folly. An alternative could be that a customer ordered that truck, thought it was cool, but told the dealer if they can resell it for them at very high mark up they will cut the dealer in on the profit. If it's a launch edition they are bringing $25K over sticker. Maybe the dealer thought they could get $25K for themselves as well.