Ford has to keep the gen3 cost controlled due to the TRX being actually available. It will largely depend on how much of an improvement we see. If we are only seeing +20 hp, MSRP will be a lot closer to Gen 2. If it’s a significant hp boost then I’d expect mid to high 70’s.
I’m not sure as many dealers will be playing the ADM games on a truck that isn’t uncontested any more. Who’s willing to pay $76k + $10k mark up - for that, they may as well go get a TRX and pay that mark up.
I suppose we’ll see by about ... October - November.
Did someone say Ramp 59?