Ford to ask Courts to Stop Ferrari from Using F150 Name

Disclaimer: Links on this page pointing to Amazon, eBay and other sites may include affiliate code. If you click them and make a purchase, we may earn a small commission.

MagicMtnDan

FRF Addict
Joined
Oct 28, 2011
Posts
7,661
Reaction score
1,796
Location
Magic Mountain
Ferrari said Thursday it would change the logo of its new Formula 1 race car from F150 to Ferrari F150th Italia one day after Ford sued the luxury automaker for alleged trademark infringement of its popular F-150 pickups.

Ferrari also insisted that the F150 logo was only a shortened version of the full name from the start even though the full name doesn't appear on Ferrari's original Jan. 25 announcement.

In its statement Thursday, Ferrari also said there are no plans to use the F150 name for a production car, and therefore it "cannot be confused with other types of commercially available vehicles of any sort whatsoever."

The name for the race car was picked, Ferrari said, to commemorate the 150th anniversary of the unification of Italy.
"To further prove it is acting in good faith ... Ferrari has decided that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia."

Ferrari is owned by Chrysler controlling shareholder Fiat Group.
 
Top