Ford F-150 Marketing Manager Checking In

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jesse

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Also from an economics and accounting standpoint you van run into diseconomies of scale fairly rapidly... especially on a product originally designed for limited production... I a sure if ford really wanted to ramp up they would want to feel the fiberglass parts of the truck in metal... fiberglass costs less in small batches but metal is better in large ones... the middle ground is very murky...

You also run into supplier problems... if fox was originally tapped for 25k shocks per year (6250 trucks) and you then up it to 120k a year they may not be able to keep up. If they do quality control will suffer.

On that subject, I guarantee the Raptor is going to have more problems per unit than a regular f150. The limited number units means that these problems will be lesser burden to ford financially and will be restricted to bleeding edge customers, who are more likely to accept a few rough edges to have the best of the breed.

More trucks also meandering more dealer inventories, which means more incentives, which means less profit per truck... it means less prestige... which means dealers are.not going to get. Sri let for heir units, which hurts our resale... it means higher required parts inventories which amounts to higher overhead...
More is generally not better... more is just more... it is the problem that Chrysler especially is having, as is GM to a lesser extent. If you build them they will come, but will expect 10k off of sticker... hell I waited a few months to order mine and my price went from thousands over sticker to hundreds over invoice, and that is with the relatively low production.

The secret to in inventory management for a luxury product is to have a steady supply and just enough on hand below actual real demand to have people hungry enough to wait but not have to wait so long they buy their toys elsewhere. Dearborn seems to have this well on hand. With this truck at least.

I agree with this post 100%...

Like i mentioned earlier..if GM had something similar, they would pawn it out like no other and this truck will be washed away..

Look at the new Camaro, i have seen so many...its not even an eye catcher to me anymore.

Now a Saleen Mustang...i almost wrecked trying to get a better look lol Look at the Mustang, its an awesome looking sports car, but its so common, people forgot to appreciate how nice it really looked when it first came out.

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Falcon

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I agree with this post 100%...

Like i mentioned earlier..if GM had something similar, they would pawn it out like no other and this truck will be washed away..

Look at the new Camaro, i have seen so many...its not even an eye catcher to me anymore.

Now a Saleen Mustang...i almost wrecked trying to get a better look lol Look at the Mustang, its an awesome looking sports car, but its so common, people forgot to appreciate how nice it really looked when it first came out.

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I couldn't agree more. When Frogman wants to get serious... a man should listen. Not that you need it Frog.. but Rep your way!

Falcon
 
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BuiltFordTough

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Guys - I wanted to let you know that I'm moving to a new position within Ford working on Lincoln and I'll no longer be working on F-150 or SVT Raptor. It was a lot of fun communicating with everyone. I greatly appreciate your comments, suggestions and feedback. I'll monitor the forums when possible, but I'll defer to my yet to be named replacement and other Ford forum participants to take over the Raptor communications with you guys.

Thanks for your support of Ford, F-150 and SVT Raptor.

Sincerely,

Mark
 

MagicMtnDan

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Good luck to you Mark and thanks very much for your support of us Raptor owners!

Will there be someone filling your position for the Raptor?

(I don't expect Mark to answer since it seems like he's gone...)
 
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BuiltFordTough

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Good luck to you Mark and thanks very much for your support of us Raptor owners!

Will there be someone filling your position for the Raptor?

(I don't expect Mark to answer since it seems like he's gone...)

My replacement will handle current and future model F-150 marketing including Raptor - just like I was doing.
 

bstoner59

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I'll monitor the forums when possible, but I'll defer to my yet to be named replacement and other Ford forum participants to take over the Raptor communications with you guys.

Dan you need to up the dosage for the ADD meds you have...seems you lost interest in the post before you got to the end ;)
 

MagicMtnDan

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Dan you need to up the dosage for the ADD meds you have...seems you lost interest in the post before you got to the end ;)


:mrgreen: If I could afford
image.php
mods like you put on your Raptor I'd be a lot better off :mrgreen:


Edit:
:mrgreen: If I could afford
image.php
meds like you put on your Raptor I'd be a lot better off :mrgreen:
 

LVdezertdawg

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Guys - I wanted to let you know that I'm moving to a new position within Ford working on Lincoln and I'll no longer be working on F-150 or SVT Raptor. It was a lot of fun communicating with everyone. I greatly appreciate your comments, suggestions and feedback. I'll monitor the forums when possible, but I'll defer to my yet to be named replacement and other Ford forum participants to take over the Raptor communications with you guys.

Thanks for your support of Ford, F-150 and SVT Raptor.

Mark

Mark,

It has been a pleasure having your expertise on here and was a thrill to get to meet you at Primm. I can only wish you the best at Lincoln. Best of everything!!!!!!

Sincerely,
 

KaiserM715

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Mark, thanks for all of the great info and help you have given us. I hope we see the same from your replacement!! Good luck with the new gig!!
 

Madcowranch

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Mark, thanks for tracking down my Raptor this summer! Good luck to you.
 

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