SE cost less than buying those options separate.
SE package cost 2295 and includes bed graphics, brick accent seats and beadlock wheel.
If you wanted those options and added them individually it would cost:
Bead Lock Wheels: 1165
Bed Graphics:1075
Accent seats: 750
Total: 2990
The accent seats are a different style from SE to Standard, and the wheels are different color so it would just depend on what you think looks better.
Yeah that is a no brainer there if you wanted that stuff anyway.
Kind of like between 12/13 and the Navigation became standard with the high end package and actually lowered the price between Lux and Nav seperate.