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...when we asked about why the new Ranger isn’t coming to the U.S.
"The compact pickup market in the U.S. has been declining for more than 15 years, having gone from almost eight percent of the industry in 1994, to just more than two percent through August this year," Kuzak said. "So, we have decided to prioritize our investment in full-size pickups and continue to develop the F-150 in all areas - including outstanding fuel economy. We are just now launching an all-new engine lineup for the F-150 that improves the fuel efficiency of the F-150 line-up by 20 percent. And, we are offering the F-150 XLT Custom Package with the all-new 3.7-liter V6 engine aimed at the entry-level personal use buyer. This new F-150 series will be ideal for those Ranger owners interested in a pickup. For those Ranger customers interested more in affordable transportation than specifically a truck, we now either have or soon will offer many new affordable vehicles including the Fiesta, Focus, 7-passenger Grand C-MAX and the Transit Connect."
"One additional important element of our decision was that this Ranger is bigger than our current product, which we'll build through the 2011 model year, and moves much closer in size to the current F-150," Kuzak added. "So, its use here would become even more limited, especially when compared to the increasingly fuel- efficient F-150."
They are NOT equivalent products!!