Sorry I didn't mean to sound like the raptor will have a poor resale value, its just a reason why to lease over buy. When leasing a vehicle they have a predetermined resale (residual) value and base the lease off that. If there's a huge market crash or major issues with the vehicle, the leasing company assumes the risk, not you. Imagine if the new raptor has major engine issues and only average 50k miles, or if Ford comes out with a 2019 Raptor that has 600HP and completely redesigned to look and feel much better. these would cause the resale market to "crash" and make your 2017 $70,000 raptor worth around $30,000. if you had a 36 month lease with a residual of $45,000 you could drop it off at the dealer, pickup another used 2017 for $30,000 and save $15,000 easily.
BTW, I've leased just about every vechicle i've bought, including 01 GS300, 06 GS350 both at 0% or very close (maybe .9%)
A company not leasing their own vehicle is a pretty big red flag. They lease just about any other of their cars, including Austin Martin. You can lease any vehicle from other banks but not at 0%.
I'm not saying that leasing is the best idea or everyone should do it, but its all about minimizing risk and costs. If you lease a vehicle at 0% apr you have nothing to lose, but minimize your potential future risk.
How much would you pay to have someone guarantee that they'll buy back the car at a specific price regardless of market conditions or reliability issues?