Before you spout off what it "sounds like" compare the numbers - do the math and make sure you're comparing apples-to-apples!
I'm told that:
* Flood strips down their contracts to try to show the cheapest possible price. With a Ford ESP, 1st day rental is INCLUDED. Flood removes it by checking the "1st day rental delete" box which reduces the cost and then giving it as an option.
* And Joel will finance them at 0% for 24 months where Flood will not do that.
* Joel also eats the finance fee to choose a 0% financing option if you ask
* He is the #1 internet seller for ESPs now. Flood used to charge more and has dropped their price down to match him now because of it.
Check the numbers and get back to us
You could always get Flood Ford's numbers and call Joel and ask him to quote the same thing and tell us what you find out
I just like how flood gives the price online, no need to submit a request for a quote like the other place does.
Also, Flood has not lowered the price since months ago when I got mine. (just checked). I even changed my plan in the first month and they did it without any problem. Its so easy to just buy it online from Flood.