Update on this.
I did some looking around and if I were going to go with one of the name brand companies, I think Diode Dynamics would be the way to go. Diode's rock lights are 800 lumens compared to 400 lumens from Baja Designs, which is probably true based on the design (white lens on both). The one big difference is that the Diode Dynamics ones have a round beam pattern, whereas the Baja Designs ones have a 180 degree beam pattern. Also, the Diode ones have swappable color lenses, and the Baja ones are always 1 color when purchased.
I had looked at the RGBW lights that Diode offers as well, but the light output is abysmal, like 75 lumens on white lens. I get that they can change colors, but what's the point if the light output is terrible. I would assume this is the reason that companies off the single color units still is because the light output is drastically different.