Update, dropped my 2018 trade off at dealer #1 today and asked one of the sales managers about the "deadline". He pulls up an email from his Ford Rep asking for 1st allocation orders to in by end of the day Friday. He just told his sales staff 3pm to make sure any fence sitters got on with it. I couldn't read it but could see the header referencing 2 models m3??? &???, he said 35" & 37". He also said his take away was that Ford might push these initial orders to the top of production because they want to build excitement for their flagship performance vehicle and move the news cycle away from the TRX. Take it for what it's worth lol!